AIFF Media Team

NEW DELHI: The All India Football Federation (AIFF) is to offer international sports industry qualifications designed to provide pathways to careers in sports for millennials and adults. This gives them a wonderful opportunity to obtain a world-class sports education created by Pearson with real-life content from Liverpool Football Club across five career pathways - Sport, Fitness, Coaching & Development, Sport Business & Management, Sports Facilities Operations and Management.

This exclusive partnership will transform the learning experience for sports enthusiasts across India who aspire to pursue careers in the global sports industry. BTEC International Level 3 qualifications are recognized internationally by governments, industry and higher education institutions and support learners’ progression into the workplace, further augmented in India via joint qualifications of AIFF certified Diplomas, Graduate and Post Graduate University Degrees. These qualifications will now be available to learners from the ages of 16 years and upwards and support their progression into higher education or employment in the local or international sports and leisure industries.

Mr. Praful Patel, President of AIFF, said, "We are proud to announce that for the first time in India, high school students, college students and post graduates will have the opportunity to learn from the best in global sports and global education and gain internationally recognized vocational education training across a wide spectrum of career focused sports courses such as sports psychology, sports journalism, sports nutrition, sports performance analysis, sports development, sports business, sports facilities, operations and many others. This will help them better understand and experience career pathways and provide our nation with well-trained and internationally certified young professionals."

Mr. Kushal Das, General Secretary of AIFF added, "Young learners aged 16 and above, wishing to pursue and make progress in their careers will acquire up-to-date industry knowledge, skills and behaviours that open doors to a range of exciting careers in sport. Building on Liverpool FC's experience as a major sports employer, the BTEC programs will ensure that learners have their learning brought to life in real world sports contexts."

These programs give an advantage to those who are seeking internationally accepted qualifications in sports with the intention of working or studying further in the global sports industry.

Cindy Rampersaud, Senior Vice President, BTEC and Apprenticeships at Pearson, commented: "We are delighted to partner with AIFF to offer a wide range of exciting and rewarding career opportunities to millions of young learners in India. Through our collaboration with AIFF, Indian learners wishing to work in sport and leisure can acquire up-to-date industry knowledge and skills that open doors to a range of careers and also support career progression through up-skilling and reskilling for those already in work. The design and content of these qualifications combines technical knowledge, application of the learning and transferable skills - enabling learners to access careers in sport and more widely into other sectors including STEM, media, hospitality, retail, health and well-being to name but a few”.

ELIGIBILITY FOR APPLYING

All potential students who are 16 and above are eligible to apply for all qualifications irrespective of their stream of study or education board.

ADMISSION PROCESS IN 3 STEPS

1. Visit the education platform at www.edu-aiff.com and review the qualification

options.

2. Fill in your contact details and have the program counsellor call you within 24 hours.

The Admission Letter will be generated and emailed after ensuring that the applicant's aspirations match the qualification outcome.

ABOUT AIFF

All India Football Federation – the apex body for the sport of football in the country is the core platform to promote, grow and develop the game of football throughout India with the support of the football community, and creates synergy with the core values of the organization – passion, respect, leadership, teamwork, integrity, professionalism and inclusivity. AIFF’s aim is to drive forward the development of football from the grassroots to domestic to national representative teams through a variety of programmes and support, by working together with its partners and key stakeholders.

The All India Football Federation takes care of 360-degree development of Indian Football comprising Grassroots Development, Golden Baby Leagues, Domestic Leagues, Women's Football as well as various National Teams.

www.the-aiff.com

ABOUT PEARSON

Pearson is the world’s learning company with more than 24,000 employees operating in 70 countries. It combines world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalised learning at scale. Pearson believes that wherever learning flourishes so do people.