Senior Manager - Digital Marketing and Sponsor Servicing (Closed)

Job Category: Media Location: Delhi
Date : 08-02-2021 to 21-02-2021
Area : Media
Type of Contract : contract
Email Application with one page resume to : hr@the-aiff.com
Email Subject : Application for Senior Manager - Digital Marketing & Sponsor Servicing
Application Deadline : February 21, 2021

We are looking to hire a resource who would be responsible for building the digital capabilities, strategizing & overseeing the digital growth and brand marketing of the All India Football Federation. The individual is expected to work in close coordination with the Media Director aligning on PR & External communications, apart from working with internal and external stakeholders in driving the growth and reputation of the brand especially through digital assets.

Key Responsibilities

  • Oversee digital growth for the National Teams as well as the overall Indian Football ecosystem.
  • Drive high quality content generation, capitalizing on available resources and continually strive for quality upgrades.  
  • Optimize digital marketing & content capabilities within the AIFF, working on the development of fundamental assets such as videos, online content, photos, etc.
  • Assist in strategizing & overseeing structural digitization of processes within the organization and introduce new interactive platforms.
  • Build www.the-aiff.com as the hub of Indian Football Information, aligned with the overall brand vision and messaging .
  • Build partnerships and strengthen existing ones to grow the digital footprint of the AIFF.
  • Strive to build a positive brand for the AIFF, leveraging its digital assets.
  • Oversee consistent usage of the brand identity, creatives and guidelines.
  • Create targeted marketing strategy and brainstorm new ideas to progress the brand forward while maintaining the various brand attributes.
  • Analyze and optimize campaigns and the overall digital performance to improve return on investment.
  • Work closely with stakeholders in providing value to commercial partners and fans.
  • Assist in servicing AIFF sponsors, as required.

Candidate profile

  • Minimum of 4 years of relevant experience in Digital Marketing within Indian Sports.
  • Sound knowledge of the Indian Football ecosystem.
  • Proven track record of overseeing digital assets of major sports brands.
  • Knowledge of digital and social media analytics.
  • Ability to strategize, oversee, delegate and implement content strategies independently.
  • A driven individual with strong interpersonal and managerial skills with an ability to execute plans in a timely manner within pre-determined budgetary structures.
  • Strong project management skills.
  • Attention to detail.



Interested candidates should mail their CV along with expected remuneration to hr@the-aiff.com with the subject as ‘Application for the Post of Senior Manager - Digital Marketing & Sponsor Servicing’.

AIFF reserves the right to cancel/reject the vacancy or applications without assigning any reason. The Candidate should be available for immediate joining.