We are looking to hire a resource who would be responsible for building the digital capabilities, strategizing & overseeing the digital growth and brand marketing of the All India Football Federation. The individual is expected to work in close coordination with the Media Director aligning on PR & External communications, apart from working with internal and external stakeholders in driving the growth and reputation of the brand especially through digital assets.

Key Responsibilities

• Oversee digital growth for the National Teams as well as the overall Indian Football ecosystem.
• Drive high quality content generation, capitalizing on available resources and continually strive for quality upgrades.  
• Optimize digital marketing & content capabilities within the AIFF, working on the development of fundamental assets such as videos, online content, photos, etc.
• Assist in strategizing & overseeing structural digitization of processes within the organization and introduce new interactive platforms.
• Build www.the-aiff.com as the hub of Indian Football Information, aligned with the overall brand vision and messaging .
• Build partnerships and strengthen existing ones to grow the digital footprint of the AIFF.
• Strive to build a positive brand for the AIFF, leveraging its digital assets.
• Oversee consistent usage of the brand identity, creatives and guidelines.
• Create targeted marketing strategy and brainstorm new ideas to progress the brand forward while maintaining the various brand attributes.
• Analyze and optimize campaigns and the overall digital performance to improve return on investment.
• Work closely with stakeholders in providing value to commercial partners and fans.
• Assist in servicing AIFF sponsors, as required.

Candidate profile

• Minimum of 4 years of relevant experience in Digital Marketing within Indian Sports.
• Sound knowledge of the Indian Football ecosystem.
• Proven track record of overseeing digital assets of major sports brands.
• Knowledge of digital and social media analytics.
• Ability to strategize, oversee, delegate and implement content strategies independently.
• A driven individual with strong interpersonal and managerial skills with an ability to execute plans in a timely manner within pre-determined budgetary structures.
• Strong project management skills.
• Attention to detail.

Interested candidates should mail their CV along with expected remuneration to hr@the-aiff.com with the subject as ‘Application for the Post of Senior Manager - Digital Marketing & Sponsor Servicing’.

AIFF reserves the right to cancel/reject the vacancy or applications without assigning any reason. The Candidate should be available for immediate joining.