Date : 2019-11-11 2019-12-05
Job Category : Local Organising Committee (LOC), FIFA U-17 Women’s World Cup India 2020
Area: Marketing Department
Reports to: Roma Khanna, Tournament Director, Local Organising Committee (LOC), FIFA U-17 Women’s World Cup India 2020
Place: New Delhi, India
Type of Contract: Conditions to be confirmed by the Organisation
Email application with one-page resume to: firstname.lastname@example.org
Email subject: Head of Marketing Application
Application Deadline: December 5, 2019
Background: India will host the FIFA U-17 Women’s World Cup in 2020. It will be the first time the country hosts an event from the world football governing body. This is the third most important event of the FIFA calendar for Women’s Competitions, with 16 countries participating in the competition. The FIFA U-17 Women’s World Cup has been a key steppingstone in the careers of a large part of world football stars and will be one of the most important events ever to be hosted in Indian football history.
The tournament has a huge worldwide reach, with an estimated global audience of about 200 million viewers from almost 200 different countries, which is a golden opportunity to show India throughout the world, its cities, culture and the capability of organising an event of the highest standards.
The FIFA U-17 Women’s World Cup will have a lasting influence in Indian Football, upgrading the infrastructure, setting up proper game operations standards and improving the overall quality of the game. Undoubtedly, the FIFA U-17 Women’s World Cup India 2020 is primed to be a game changer for Indian Football.
Job Description: This position will be responsible for implementing the marketing strategies for the LOC of the FIFA U-17 Women’s World Cup India 2020 of the different areas related to marketing: sponsors relationship, merchandising, branding and any other revenue or marketing area for the LOC.
The Head of Marketing must work together with Tournament Director, FIFA, All India Football Federation and the Host Cities to produce a decoration programme in each community, establish public space agreements in the cities and other marketing or commercial requirements.
The Head of Marketing must work jointly with the Tournament Director of the LOC to implement strategies, action plans, protocols and business plans that have as an objective fulfil the Mission and Vision of the Organisation.
Personnel in Charge: Will be agreed by the Tournament Director and the Head of Marketing once this hiring process ends and there is a definite plan for this area.
Key Performance Indicators: Will be communicated in due time by the Tournament Director in accordance with the goals established between FIFA and the LOC for the FIFA U-17 Women’s World Cup India 2020. The indicators will be calculated on the basis of the Marketing deliverables and Marketing requirements met in a timely manner.